Compare AdSense Alternatives: Amazon Ads, Mediavine, and More

 

Compare AdSense Alternatives: Amazon Ads, Mediavine, and More (UK/USA)

Introduction

For years, Google AdSense has been the default monetization choice for bloggers worldwide. However, publishers in the UK and the USA are increasingly looking for AdSense alternatives that offer higher RPM (Revenue per Thousand Impressions), stronger advertiser demand, and more diverse monetization options.

With platforms like Amazon Ads, Mediavine, Ezoic, and AdThrive, bloggers can often earn significantly higher income than with AdSense alone. In this post, we’ll compare the best AdSense alternatives available to UK and US publishers, focusing on earnings potential, ad formats, eligibility, and payouts.

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Why Look Beyond Google AdSense?

Bloggers are diversifying their monetization for several reasons:

• Higher Earnings Potential – Premium networks often deliver higher CPCs and CPMs in Tier-1 countries.

• Policy Restrictions – AdSense has strict guidelines and frequent account suspensions.

• Ad Variety – Alternatives provide native ads, video ads, push notifications, affiliate monetization, and header bidding.

• Better Tier-1 Targeting – Advertisers in the UK and USA pay top rates, and alternative networks can tap into these budgets more effectively.

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Key Metrics for Comparing Ad Networks

When comparing AdSense alternatives, UK/US bloggers should focus on:

• RPM (Revenue per 1000 impressions)

• CPC (Cost per Click)

• Fill Rate

• Eligibility & Approval Process

• User Experience

• Payment Methods

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Top AdSense Alternatives Compared

1. Amazon Ads (Amazon Associates + Display Ads)

Overview:
Amazon offers two major monetization models:

1. Amazon Associates (Affiliate Program): Earn commissions on product sales.

2. Amazon Native Shopping Ads & Display Ads: Contextual ads featuring Amazon products.

Why it works in the UK & USA:

• Strongest e-commerce conversion rates globally.

• High CPC in tech, lifestyle, and product review niches.

Details:

• Average RPM: $10–$40 (depends on niche & conversion rates)

• Ad Formats: Native shopping ads, display ads, affiliate links

• Best For: Review sites, product blogs, lifestyle niches

• Payouts: Direct deposit, gift cards, checks

Pro Tip: Bloggers in the UK and the USA see the best results because of high purchase intent and Amazon Prime dominance.

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2. Mediavine – Premium Lifestyle Monetization

Overview:
Mediavine is one of the most sought-after ad networks, known for premium ad demand.

Why it works:

• Exclusive to high-quality blogs (requires 50,000 monthly sessions).

• Very high RPM for Tier-1 traffic.

Details:

• Average RPM: $15–$50

• Ad Formats: Display, video, native ads

• Best For: Food, travel, lifestyle, and parenting blogs

• Payouts: ACH, PayPal, Wire Transfer

Pro Tip: US bloggers often see RPMs over $40 in lifestyle niches.

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3. Ezoic – AI-Driven Ad Optimization

Overview:
Ezoic uses machine learning to test and optimize ad placements, increasing RPM automatically.

Why it works:

• Integrates with Google Ad Exchange for premium demand.

• Great for UK/US publishers with 10,000+ monthly visits.

Details:

• Average RPM: $10–$40

• Ad Formats: Display, video, header bidding, native ads

• Best For: Growing blogs seeking revenue lift

• Payouts: PayPal, Payoneer, Wire Transfer

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4. AdThrive – Elite Network for Established Blogs

Overview:
AdThrive is highly selective but offers the highest RPMs for US and UK bloggers.

Why it works:

• Requires 100,000 monthly pageviews.

• Specializes in finance, tech, and lifestyle niches.

Details:

• Average RPM: $20–$60+

• Ad Formats: Display, video, native

• Best For: Established blogs with strong Tier-1 traffic

• Payouts: Bank Transfer, PayPal

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5. Media.net – Yahoo/Bing Ad Network

Overview:
Media.net is a direct competitor to AdSense, focusing on contextual ads.

Why it works in the UK/USA:

• Premium demand in finance, B2B, and education niches.

• Performs better than AdSense in some search-driven blogs.

Details:

• Average RPM: $5–$25

• Ad Formats: Contextual, display, native ads

• Best For: Blogs with search-driven content

• Payouts: PayPal, Wire Transfer

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6. PropellerAds – Multiple Formats, High Fill Rates

Overview:
PropellerAds offers push notifications, smart links, and interstitial ads, making it flexible for bloggers.

Why it works:

• 100% fill rate.

• Strong performance in global and Tier-1 traffic.

Details:

• Average RPM: $5–$20

• Ad Formats: Push, popunder, interstitial, native ads

• Best For: Mixed-audience blogs

• Payouts: Payoneer, Wire Transfer, WebMoney

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7. AdMaven – Smartlink & Popunder Specialist

Overview:
AdMaven is known for push notifications and pop ads with premium advertiser demand.

Why it works in the UK & USA:

• High-paying popunder campaigns.

• Popular with bloggers, diversifying revenue streams.

Details:

• Average RPM: $8–$25

• Ad Formats: Push, pop, interstitial, native ads

• Best For: Tier-1 traffic monetization beyond display ads

• Payouts: PayPal, Bitcoin, Wire Transfer

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8. RevenueHits – Performance-Based Earnings

Overview:
RevenueHits pays based on CPA (Cost Per Action) rather than impressions.

Why it works:

• High earnings potential if traffic is engaged.

• Popular in finance, downloads, and software niches.

Details:

• Average RPM (CPA-adjusted): $10–$40+

• Ad Formats: Native, pop, interstitial ads

• Best For: Niche audiences with strong conversion intent

• Payouts: PayPal, Payoneer, Wire Transfer

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9. SheMedia – Monetization for Female Bloggers

Overview:
SheMedia specializes in lifestyle and female-focused blogs.

Why it works in the UK & USA:

• Partnerships with premium advertisers in fashion, parenting, and lifestyle sectors.

Details:

• Average RPM: $10–$30

• Ad Formats: Display, video, sponsored posts

• Best For: Women’s lifestyle and parenting blogs

• Payouts: PayPal, Direct Deposit

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10. Infolinks – Contextual and In-Text Ads

Overview:
Infolinks offers in-text and contextual ads that work alongside other networks.

Why it works:

• Easy approval.

• Works as supplementary revenue.

Details:

• Average RPM: $3–$15

• Ad Formats: In-text, in-frame, in-fold ads

• Best For: Bloggers adding extra monetization streams

• Payouts: PayPal, Wire Transfer

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Comparison Table of Alternatives

Network	Avg. RPM (USA)	Avg. RPM (UK)	Requirements	Best For
Amazon Ads	$10–$40	$8–$35	None	Product blogs
Mediavine	$15–$50	$12–$35	50k sessions	Lifestyle niches
Ezoic	$10–$40	$8–$30	10k views	AI optimization
AdThrive	$20–$60+	$15–$40	100k views	Premium niches
Media.net	$5–$25	$5–$20	English sites	Contextual niches
PropellerAds	$5–$20	$4–$15	None	Push/pop formats
AdMaven	$8–$25	$6–$20	None	Diverse formats
RevenueHits	$10–$40+	$8–$30	None	CPA niches
SheMedia	$10–$30	$8–$25	20k views	Female audiences
Infolinks	$3–$15	$2–$10	None	Extra monetization

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Tips for Maximizing Monetization in the UK & USA

1. Focus on Tier-1 Traffic – Highest CPC rates come from US/UK audiences.

2. Leverage Affiliate + Display Ads – Combine Amazon Associates with Mediavine or Ezoic.

3. Use AI Optimization – Platforms like Ezoic maximize ad placements.

4. Diversify Formats – Add push, video, and native ads for extra income.

5. Niche Selection Matters – Finance, health, and technology have the highest CPC.

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Conclusion

Bloggers in the UK and the USA have access to a wide range of AdSense alternatives that often outperform Google’s network in terms of RPM, CPC, and advertiser demand.

• Amazon Ads excel for e-commerce-driven blogs.

• Mediavine and AdThrive dominate lifestyle and premium niches.

• Ezoic and Monumetric help growing publishers increase RPM with smart optimization.

• PropellerAds, AdMaven, and RevenueHits offer flexible monetization options.

By choosing the right combination of networks, bloggers can maximize earnings while maintaining a good user experience. Read More