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Best Ad Monetization Options for US & UK Bloggers

 


Best Ad Monetization Options for US & UK Bloggers (Beyond AdSense)

Introduction

For years, Google AdSense has been the default choice for bloggers looking to monetize their websites. While AdSense remains a strong player in the digital advertising world, it’s no longer the only option for serious publishers in the USA and UK. With rising CPMs, better targeting, and premium advertiser demand, bloggers now have access to alternative ad monetization platforms that outperform AdSense in many cases.

This guide explores the best ad monetization options for US and UK bloggers beyond AdSense, comparing RPM (Revenue per Thousand Impressions), CPC (Cost per Click), ad formats, eligibility requirements, and payment methods. Whether you’re running a lifestyle blog, finance site, or tech publication, these networks can help you earn more.

Why Bloggers Look Beyond AdSense

  1. Low RPM in Certain Niches – Entertainment, memes, or lifestyle niches often underperform with AdSense.

  2. Strict Approval Process – Many publishers struggle with getting approved or face sudden bans.

  3. Limited Ad Formats – AdSense focuses mainly on contextual display ads.

  4. Better Tier-1 Monetization Elsewhere – Premium ad networks often offer higher CPMs and RPMs for traffic from the USA, UK, Canada, and Australia.

For serious bloggers in high-value markets, diversifying beyond AdSense is critical for maximizing revenue.

Top Ad Monetization Options for US & UK Bloggers

1. Ezoic – AI-Driven Ad Optimization

Ezoic uses machine learning to test multiple ad placements and formats, optimizing revenue automatically. For bloggers in the USA and UK, this often means higher RPM than AdSense.

  • Ad Formats: Display, native, video, header bidding

  • Average RPM: $10–$40 (USA & UK traffic)

  • Requirements: Minimum 10,000 monthly visits

  • Payouts: PayPal, Payoneer, Bank Transfer

Why Choose Ezoic?
It integrates with Google Ad Exchange, offering premium demand and higher CPC ads in Tier-1 markets.

2. Mediavine – Premium Ad Network for Lifestyle Niches

Mediavine is known for exclusive partnerships with premium advertisers, which leads to very high RPM for US and UK bloggers.

  • Ad Formats: Display, video, programmatic

  • Average RPM: $15–$50

  • Requirements: 50,000 monthly sessions

  • Payouts: ACH, PayPal, Wire Transfer

Best For: Bloggers in food, travel, parenting, and lifestyle niches.

3. AdThrive – Elite Ad Monetization Network

AdThrive is another premium network that requires 100,000+ monthly pageviews. Once approved, it can outperform all other networks for finance, technology, and lifestyle niches.

  • Ad Formats: Display, native, video

  • Average RPM: $20–$60+

  • Requirements: 100k+ monthly pageviews

  • Payouts: Bank Transfer, PayPal

Best For: Established bloggers with large Tier-1 traffic bases.

4. Monumetric – Personalized Monetization for Growing Bloggers

Monumetric is an excellent option for mid-level publishers with more than 10,000 monthly pageviews.

  • Ad Formats: Display, video, native

  • Average RPM: $8–$30

  • Requirements: 10,000+ monthly views (small setup fee under 80k views)

  • Payouts: PayPal, Direct Deposit

Why it’s popular in the UK & USA: Great support and custom optimization, making it a strong alternative to AdSense.

5. Media.net – Yahoo/Bing Network

Media.net is a direct competitor to AdSense, specializing in contextual ads. It often performs better than AdSense in finance, education, and B2B niches.

  • Ad Formats: Display, native, contextual

  • Average RPM: $5–$25

  • Requirements: English-language content

  • Payouts: PayPal, Wire Transfer

Best For: Blogs with search-driven content in premium niches.

6. PropellerAds – High Fill Rate and Diverse Formats

PropellerAds is ideal for bloggers with global traffic, but performs especially well in the USA and UK due to premium demand.

  • Ad Formats: Push notifications, interstitials, smart links, popunders

  • Average RPM: $5–$20

  • Requirements: None (easy approval)

  • Payouts: Payoneer, WebMoney, Wire Transfer

Best For: Bloggers who want 100% fill rates and multiple monetization formats.

7. AdMaven – Smartlink and Popunder Monetization

AdMaven specializes in smartlinks, pop ads, and push notifications, offering strong CPM in Tier-1 countries.

  • Ad Formats: Popunder, push, interstitial, native

  • Average RPM: $8–$25

  • Requirements: Easy approval

  • Payouts: PayPal, Bitcoin, Wire Transfer

Why it works: Great for bloggers diversifying revenue beyond display ads.

8. RevenueHits – Performance-Based Earnings

RevenueHits is a CPA (Cost Per Action) network, meaning bloggers get paid when users take action. For engaged US & UK audiences, this can outperform CPM-based networks.

  • Ad Formats: Pop, native, interstitial

  • Average RPM (CPA adjusted): $10–$40+

  • Requirements: None

  • Payouts: PayPal, Payoneer, Wire Transfer

Best For: Niche blogs with audiences likely to convert (finance, software, marketing).

9. SheMedia – Monetization for Female-Focused Blogs

SheMedia connects female lifestyle bloggers with premium advertisers, making it ideal for fashion, parenting, and beauty niches.

  • Ad Formats: Display, video, sponsored content

  • Average RPM: $10–$30

  • Requirements: 20,000+ monthly views recommended

  • Payouts: PayPal, Direct Deposit

Best For: US and UK lifestyle bloggers targeting female audiences.

10. Infolinks – Contextual and In-Text Ads

Infolinks is a supplementary ad network that works alongside other monetization platforms.

  • Ad Formats: In-text, in-frame, in-fold

  • Average RPM: $3–$15

  • Requirements: None

  • Payouts: PayPal, Wire Transfer

Best For: Bloggers looking for additional income streams beyond display ads.

Comparing RPMs Across Ad Networks

NetworkAvg. RPM (USA)Avg. RPM (UK)Best Suited For
Ezoic$10–$40$8–$30AI-driven testing
Mediavine$15–$50$12–$35Lifestyle niches
AdThrive$20–$60+$15–$40Premium niches
Monumetric$8–$30$7–$25Mid-level blogs
Media.net$5–$25$5–$20Finance/education
PropellerAds$5–$20$4–$15Push/pop formats
AdMaven$8–$25$6–$20Diversified ads
RevenueHits$10–$40+$8–$30CPA-based blogs
SheMedia$10–$30$8–$25Female-focused sites
Infolinks$3–$15$2–$10Supplemental revenue

Monetization Tips for US & UK Bloggers

  1. Target Tier-1 Traffic – USA and UK advertisers pay the highest CPC rates.

  2. Select Niche-Specific Networks – Finance, technology, and lifestyle niches perform best.

  3. Experiment with Formats – Mix display ads with native, push, and video ads.

  4. SEO is Critical – Organic search traffic has higher conversion rates and RPM.

  5. Optimize UX – Don’t overload your site with ads; balance revenue with user experience.

Conclusion

For bloggers in the USA and UK, relying solely on Google AdSense is no longer the most profitable option. By exploring high-paying alternatives like Mediavine, AdThrive, Ezoic, and Media.net, publishers can achieve better RPM and CPC rates. Meanwhile, flexible platforms like PropellerAds, AdMaven, and RevenueHits offer opportunities for both new and established bloggers.

The key to success lies in choosing the right monetization mix, optimizing for Tier-1 traffic, and balancing ad placements with user experience. Bloggers who adapt to these strategies are consistently earning higher revenue than those using AdSense alone. Read More

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