The Ultimate List of High-RPM Ad Networks for EU Bloggers - Work and Earn
Responsive Ads Here

Monday, September 22, 2025

Home Unlabelled The Ultimate List of High-RPM Ad Networks for EU Bloggers

The Ultimate List of High-RPM Ad Networks for EU Bloggers

 

The Ultimate List of High-RPM Ad Networks for EU Bloggers

Introduction

Monetizing a blog in Europe has become increasingly lucrative in 2025. Whether you’re publishing lifestyle content in Germany, finance insights in France, or tech reviews in the Netherlands, advertisers in the European Union (EU) are paying record-high CPM and RPM rates.

For EU bloggers, the challenge is not simply adding ads but finding the best ad networks that deliver high-RPM (Revenue Per Mille) payouts. In this guide, we’ll cover the top-performing ad networks for EU bloggers, explore why RPM differs across niches and geographies, and show you how to maximize your earnings with smart monetization strategies.

Why EU Bloggers Should Focus on High-RPM Ad Networks

1. Tier-1 Traffic Advantage

Traffic from Western Europe (Germany, France, Netherlands, UK, Nordics) often commands premium advertising bids, similar to the US.

2. GDPR-Compliant Advertising

Since the General Data Protection Regulation (GDPR) became law, many networks have adapted to serve privacy-first ads, giving compliant EU publishers more trust with advertisers.

3. Niche Competition

  • Finance blogs in the EU (insurance, loans, fintech) = RPMs as high as €25–€60.

  • Tech & SaaS blogs = CPMs between €15–€40.

  • Lifestyle, food, and travel blogs = RPMs around €10–€20.

4. Euro & Pound Valuation

Ad networks often benchmark CPMs based on USD, but payments in EUR/GBP give European publishers an advantage due to exchange rate stability.

Key Metrics to Consider

Before choosing an ad network, EU bloggers should evaluate:

  • RPM (Revenue per 1,000 sessions)

  • CPM (Cost per 1,000 impressions)

  • Traffic requirements (10k–100k+ sessions)

  • Ad quality (native, display, video, header bidding)

  • GDPR compliance

  • Support for multiple European languages

The Ultimate List of High-RPM Ad Networks for EU Bloggers (2025)

1. Mediavine

  • Requirement: 50,000 sessions/month.

  • Average RPM in EU: €15–€35.

  • Why EU Bloggers Use It:

    • Optimized for long-form content.

    • Strong demand in finance, travel, and lifestyle niches.

    • Works well with multilingual blogs.

2. AdThrive

  • Requirement: 100,000 sessions/month.

  • Average RPM in EU: €20–€40.

  • Best Niches: Finance, tech, parenting.

  • Highlights:

    • Premium advertisers with Tier-1 targeting.

    • Excellent for bloggers with strong UK & German traffic.

3. Ezoic

  • Requirement: None (Access Now).

  • Average RPM in EU: €8–€18.

  • Why Bloggers Love It:

    • Easy entry for newer publishers.

    • Strong AI-based ad testing.

    • Integrates with header bidding to increase CPM.

4. Monumetric

  • Requirement: 10,000 pageviews/month.

  • Average RPM in EU: €10–€20.

  • Best Niches: Tech & lifestyle.

  • Why It’s Strong in the EU:

    • Flexible ad placements.

    • Transparent revenue share.

5. BuySellAds

  • Requirement: Niche authority blogs.

  • Average RPM in EU: €15–€35.

  • Best Niches: Tech, SaaS, crypto, startups.

  • Why It’s Unique:

    • Direct ad marketplace.

    • Works well with developer and SaaS-focused blogs.

6. AdSense (Google)

  • Requirement: None.

  • Average RPM in EU: €5–€12.

  • Best Niches: General blogging, new sites.

  • Why Still Relevant.

    • Easy to set up.

    • High fill rate globally.

    • Great starter network for EU bloggers.

7. Adsterra

  • Requirement: None.

  • Average RPM in EU: €4–€8 (higher in finance niches).

  • Best Niches: Entertainment, software, and gaming.

  • Highlight:

    • Known for pop-unders, push ads, and social bar.

    • Good supplement for EU traffic.

8. SHE Media

  • Requirement: 20,000 sessions/month.

  • Average RPM in EU: €12–€25.

  • Best Niches: Lifestyle, parenting, fashion.

  • Why EU Bloggers Use It:

    • Strong demand in female-focused categories.

    • Premium advertisers from the fashion & retail sectors.

9. Sovrn //Commerce

  • Requirement: None.

  • Average RPM (affiliate-based): €15–€30.

  • Best Niches: Tech reviews, finance product listings.

  • Unique Point:

    • Turns keywords into affiliate links.

    • Great for comparison blogs in the EU.

10. Criteo

  • Requirement: Mid-to-large publishers.

  • Average CPM in EU: €10–€20.

  • Why EU Bloggers Use It:

    • Known for retargeting campaigns.

    • High demand in e-commerce and retail advertising.

11. OpenX

  • Requirement: Enterprise-level publishers.

  • Average RPM in EU: €15–€35.

  • Why It’s High-RPM:

    • Strong header bidding exchange.

    • Premium European advertisers in auto, travel, and finance.

12. Media.net (Yahoo + Bing Ads)

  • Requirement: Quality content blog.

  • Average RPM in EU: €8–€15.

  • Best Niches: Finance & tech.

  • Highlight:

    • Strong contextual targeting for EU readers.

Average RPM Comparison (EU Bloggers – 2025)

Ad NetworkAverage RPM (€)Traffic RequirementBest Niches
Mediavine€15–€3550k sessionsFinance, Lifestyle
AdThrive€20–€40100k sessionsFinance, Tech
Ezoic€8–€18NoneGeneral, Growing Blogs
Monumetric€10–€2010k sessionsLifestyle, Tech
BuySellAds€15–€35Niche sitesSaaS, Tech, Crypto
AdSense€5–€12NoneNew Blogs
Adsterra€4–€8NoneGaming, Entertainment
SHE Media€12–€2520k sessionsLifestyle, Fashion
Sovrn€15–€30 (CPA)NoneAffiliate, Reviews
Criteo€10–€20Medium to LargeRetail, Travel
OpenX€15–€35Enterprise-levelFinance, Travel
Media.net€8–€15Quality blogsTech, Finance

Tips to Boost RPM for EU Bloggers

  1. Prioritize Tier-1 European Traffic

    • Focus on Germany, France, the UK, the Nordics, Netherlands.

    • These markets pay higher CPMs.

  2. Leverage Header Bidding

    • Use platforms like Ezoic, OpenX, or Prebid to boost competition.

  3. Write Long-Form SEO Content

    • 2,000–3,000-word finance/tech articles perform well in EU markets.

  4. Diversify Monetization

    • Display ads + affiliate marketing (finance tools, SaaS).

  5. Optimize for GDPR

    • Use consent management platforms (CMPs) for GDPR compliance.

Case Studies

Example 1: French Finance Blog (60k monthly visits)

  • AdSense only: €600/month.

  • Switched to Mediavine: €2,000–€2,500/month.

Example 2: German Tech Blog (40k monthly visits)

  • Used Ezoic: €800/month.

  • Added BuySellAds + affiliate: €2,200/month.

Example 3: UK Travel Blog (100k monthly visits)

  • With AdThrive: €3,500/month.

  • Combined with Criteo retargeting: €5,000/month.

👉 Key Takeaway: EU bloggers can 3–5x revenue by switching to high-RPM networks.

Final Thoughts

For EU bloggers, monetization in 2025 is about choosing networks that align with your traffic, niche, and compliance needs.

  • Beginners: AdSense, Ezoic, Adsterra.

  • Mid-tier Blogs: Monumetric, SHE Media, BuySellAds.

  • High-Traffic Sites: Mediavine, AdThrive, OpenX.

  • Affiliate-focused Sites: Sovrn, Media.net.

With the right combination of SEO-driven content and high-RPM ad networks, EU bloggers can maximize their earnings while staying GDPR-compliant. Read More

By at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Post Top Ad

Your Ad Spot