Best Ad Networks for Finance & Tech Blogs in the UK and US

Introduction

Running a finance or tech blog is one of the most lucrative ways to monetize online content in 2025. Why? These two niches—finance (banking, investments, insurance, crypto) and technology (software, gadgets, SaaS, cybersecurity)—attract high-paying advertisers in Tier-1 regions like the United States and the United Kingdom.

In fact:

• Finance advertisers in the US often pay $20–$80 CPM for display campaigns.

• Tech advertisers in the UK spend heavily on SaaS and B2B campaigns, generating $15–$40 CPM rates.

But maximizing these earnings depends on choosing the right ad networks. In this guide, we’ll dive deep into the best ad networks for finance and tech blogs in the UK and US, comparing CPMs, entry requirements, and payout models.

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Why Finance & Tech Niches Have Higher CPM in the UK & US

1. Finance = Premium Keywords

• CPC rates for keywords like “credit card offers,” “insurance quotes,” and “mortgage refinancing” are some of the highest globally.

• Advertisers are willing to pay top dollar to acquire new clients in banking and insurance.

2. Tech = Strong SaaS Competition

• SaaS, AI, and B2B software dominate the US and UK ad markets.

• Keywords like “cloud security,” “AI tools,” and “CRM software” carry premium CPC bids.

3. Audience Value

Finance and tech readers are typically decision-makers, professionals, and consumers with high purchasing power. Advertisers pay more to target them.

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Key Factors to Consider in Ad Networks for Finance & Tech Blogs

When selecting the best network, focus on:

• CPM and CPC Rates (finance/tech niches get premium bids).

• Traffic Requirements (some require 10k–50k sessions per month).

• Ad Quality (finance & tech blogs need professional ads, not intrusive pop-ups).

• Regional Performance (strong Tier-1 advertiser demand).

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Best Ad Networks for Finance & Tech Blogs in the UK & US (2025)

1. Mediavine

• Traffic Requirement: 50,000 monthly sessions.

• Best For: Lifestyle + Finance & Tech blogs with high traffic.

• Average CPM (US/UK): $20–$40.

• Why Choose Mediavine?

  • Access to premium advertisers in finance, SaaS, and B2B.

  • Strong RPM optimization for long-form finance articles.

  • Excellent for blogs with engaged readers.

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2. AdThrive

• Traffic Requirement: 100,000 monthly sessions.

• Best For: Established finance blogs and large tech publishers.

• Average CPM (US): $25–$50.

• Why Choose AdThrive?

  • Extremely strong with US finance advertisers.

  • Offers video ad units (finance explainers, tech tutorials).

  • One of the highest RPM networks for Tier-1 traffic.

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3. Ezoic

• Traffic Requirement: No strict minimum (Access Now program).

• Best For: Growing finance and tech blogs (10k–50k visits).

• Average CPM (US/UK): $8–$20.

• Why Choose Ezoic?

  • AI-based optimization with header bidding integration.

  • Strong Tier-1 demand from financial and SaaS advertisers.

  • Excellent entry point before Mediavine or AdThrive.

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4. Google AdSense

• Traffic Requirement: None.

• Best For: Beginners in finance and tech niches.

• Average CPM (US/UK): $5–$12.

• Why Choose AdSense?

  • Global advertiser coverage.

  • Easy approval for new sites.

  • Works as a base monetization layer.

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5. Adsterra

• Traffic Requirement: None.

• Best For: Small finance/tech blogs and hybrid monetization.

• Average CPM (US/UK): $2–$6 (higher for push ads in finance).

• Why Choose Adsterra?

  • Multiple ad formats (social bar, native, pop-unders).

  • Useful as an alternative to AdSense.

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6. Monumetric

• Traffic Requirement: 10,000 monthly pageviews.

• Best For: Mid-size finance/tech blogs in the US.

• Average CPM (US): $8–$15.

• Why Choose Monumetric?

  • Great support team.

  • Works well with professional content publishers.

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7. BuySellAds

• Traffic Requirement: Quality niche traffic required.

• Best For: Tech blogs with strong branding (SaaS, startups, developers).

• Average CPM (US/UK): $15–$30.

• Why Choose BuySellAds?

  • Direct marketplace for tech-focused advertisers.

  • Perfect for developers, SaaS tools, and crypto publishers.

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8. Sovrn //Commerce (formerly VigLink)

• Traffic Requirement: None.

• Best For: Affiliate monetization for tech & finance content.

• Revenue Model: CPC + CPA.

• Why Choose Sovrn?

  • Converts finance and tech keywords into affiliate links.

  • Excellent for product reviews, SaaS listings, and finance offers.

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Average CPM Comparison (Finance & Tech Niches in 2025)

Network	Finance CPM (US/UK)	Tech CPM (US/UK)	Traffic Requirement
Mediavine	$20–$40	$15–$30	50k sessions
AdThrive	$25–$50	$20–$35	100k sessions
Ezoic	$8–$20	$10–$18	None (Access Now)
AdSense	$5–$12	$6–$10	None
Adsterra	$2–$6	$3–$7	None
Monumetric	$8–$15	$8–$12	10k sessions
BuySellAds	$15–$30	$20–$35	Niche quality sites
Sovrn	CPA-based	CPA-based	None

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Tips to Maximize Ad Revenue for Finance & Tech Blogs

1. Target Long-Tail Keywords

   • Finance: “Best credit cards for students in the US 2025”.

   • Tech: “Top AI marketing tools for startups in the UK”.

2. Use Header Bidding

   • Networks like Ezoic integrate multiple demand partners → higher CPM.

3. Experiment with Ad Placements

   • In-content ads for finance articles.

   • Sidebar and native ads for tech blogs.

4. Focus on Tier-1 Traffic

   • US traffic can generate 2–3x more revenue than Asian traffic.

   • UK traffic is valuable for SaaS and fintech advertisers.

5. Diversify Revenue Streams

   • Combine display ads with affiliate programs (finance tools, SaaS software).

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Case Studies

Case 1: US Finance Blog (80k monthly sessions)

• AdSense-only: $1,200/month.

• Mediavine: $3,500–$4,500/month.

• AdThrive: $4,800–$6,000/month.

Case 2: UK Tech Blog (60k monthly sessions)

• Ezoic: $1,000/month.

• Mediavine: $2,500/month.

• BuySellAds + Affiliate: $3,000/month.

👉 Conclusion: Finance & tech blogs in Tier-1 markets earn 2–5x more with premium networks compared to AdSense alone.

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Final Thoughts

For finance and tech blogs in the UK and US, the choice of ad network can make or break revenue.

• Beginners: Start with AdSense, Adsterra, or Ezoic.

• Growing Blogs: Move to Monumetric or BuySellAds.

• High-Traffic Sites: Apply to Mediavine or AdThrive for maximum CPM.

• Affiliate Boost: Use Sovrn for finance & tech offers.

By combining premium networks with strong SEO and niche content, finance and tech bloggers can unlock some of the highest CPMs in the digital publishing world. Read More