Best AdSense Alternatives for Bloggers in Germany, France & UK

For years, Google AdSense has been the go-to choice for bloggers worldwide to monetize their content. However, AdSense is not the only option—especially for bloggers in Germany, France, and the UK, where advertising demand is strong and CPM (Cost Per Mille) rates are among the highest in Europe.

Many publishers today are exploring AdSense alternatives that can deliver higher CPC (Cost Per Click), flexible ad formats, and better compliance with GDPR regulations. Whether you’ve faced AdSense rejection, account suspension, or simply want to diversify income streams, this guide explores the best high-paying AdSense alternatives for European bloggers in 2025.

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Why Look for AdSense Alternatives in Europe?

Although AdSense is reliable, it has limitations. Bloggers in Germany, France, and the UK often search for alternatives because:

1. Strict Approval Policies – Getting accepted into AdSense can be challenging for new bloggers.

2. Account Bans – Sudden suspensions without clear explanations are common.

3. Revenue Optimization – Other networks often pay higher CPMs in Tier-1 Europe.

4. Better Ad Formats – Networks like Ezoic and Mediavine offer AI-driven placements.

5. GDPR Compliance – European bloggers need networks that prioritize data privacy.

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Factors to Consider When Choosing an AdSense Alternative

Before diving into the best options, consider these points:

• High CPC Niches Supported: Finance, insurance, real estate, and tech niches earn more.

• Regional Coverage: Strong demand in Germany, France, and the UK.

• Ad Types: Display, native, video, and contextual ads.

• Traffic Requirements: Some networks need 10K–100K monthly visits.

• Payout Methods: PayPal, Payoneer, SEPA transfers, and wire transfers.

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Best AdSense Alternatives for Bloggers in Germany, France & UK (2025)

1. Ezoic

A Google-certified publishing partner that uses AI to maximize ad earnings.

• Why It Works: AI testing optimizes ad placements for higher CPC.

• Traffic Requirement: 10,000 visits/month (but AccessNow allows smaller blogs).

• Top Niches: Finance, technology, lifestyle, travel.

• Strong in Europe: Supports German, French, and English content.

Pros: Up to 50% higher earnings than AdSense.
Cons: Requires setup and optimization time.

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2. Mediavine

One of the most premium ad networks for bloggers.

• Requirement: 50,000 sessions/month.

• Why It’s Great: Partners with high-paying advertisers in Europe.

• Niches: Travel, food, lifestyle, parenting.

• Performance: Often delivers higher RPM (Revenue Per Mille) than AdSense.

Pros: Premium ad inventory, high CPC.
Cons: Not beginner-friendly.

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3. AdThrive

Another top-tier alternative with very high payouts.

• Requirement: 100,000 monthly pageviews.

• Best Niches: Finance, health, technology.

• Why It’s Ideal: UK and German finance niches perform especially well.

Pros: Some of the highest CPCs globally.
Cons: Very strict entry rules.

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4. Adsterra

A flexible global ad network popular in Europe.

• Formats: Display, native, pop-ups, social bar, push notifications.

• Why It Works in Europe: Accepts social traffic (Facebook, TikTok), which is huge in France and Germany.

• High-CPC Niches: VPNs, software, online streaming.

Pros: Weekly payments, accepts small blogs.
Cons: Pop-ups may affect user experience.

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5. PropellerAds

Known for strong performance on viral and mobile-heavy blogs.

• Formats: In-page push, interstitials, native banners.

• Best Geos: UK, France, Spain, and Poland.

• CPC Strength: High on mobile and Tier-1 Europe.

Pros: Easy approval, AI optimization.
Cons: Entertainment traffic pays less than finance.

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6. RevContent

A native ad network with premium European reach.

• Requirement: 50,000 monthly visitors.

• Why It Wins: Native ads blend seamlessly into blog content.

• Top Niches: Tech, health, finance.

Pros: High CTR = high CPC.
Cons: Strict approval process.

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7. Criteo

A French-based network perfect for European bloggers.

• Specialty: Retargeting ads for e-commerce and retail.

• Best Countries: France, Germany, UK.

• Niches: Shopping, travel, real estate.

Pros: Strong European advertiser base.
Cons: Requires established traffic.

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8. Monumetric

An ad network designed for small and mid-level bloggers.

• Requirement: 10,000+ monthly pageviews.

• Why It’s Good: Custom strategies for European traffic.

• Top Niches: Lifestyle, entertainment, education.

Pros: Beginner-friendly compared to Mediavine.
Cons: Setup fees for smaller blogs.

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9. Sovrn //Commerce (VigLink)

Transforms product mentions into affiliate links automatically.

• Best Niches: Fashion, tech gadgets, online shopping.

• Why It Works in Europe: Multi-language support for Germany, France, UK.

Pros: Passive income with affiliate-style ads.
Cons: Works best with product-focused blogs.

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10. Infolinks

A contextual ad network that monetizes keywords inside your content.

• Formats: In-text, in-fold, in-tag ads.

• Why It’s Good: Works well with blogs that have long-form content.

• Best Niches: Education, tech, news.

Pros: Easy to use, instant approval.
Cons: Lower CPC compared to premium networks.

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Highest CPC Niches in Germany, France & UK

If you want maximum CPC earnings, focus on:

1. Finance – Credit cards, forex, personal loans.

2. Technology – Hosting, SaaS, cybersecurity, VPNs.

3. Insurance – Auto, health, travel, home.

4. Travel & Luxury – Hotels, airlines, luxury tourism.

5. Healthcare & Pharma – Medical devices, supplements.

Average CPC in these niches can range from €2 €10+ per click in Tier-1 Europe.

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Tips to Maximize Revenue with AdSense Alternatives

• Target Tier-1 Europe: Focus on the UK, Germany, France, and Scandinavia.

• Mix Networks: Combine Adsterra + Ezoic or PropellerAds + RevContent for higher fill rates.

• Optimize Ad Placement: Above the fold, inside content, and end-of-article placements convert best.

• Leverage Native Ads: Higher engagement = higher CPC.

• Track with Analytics: Use SubIDs, UTM parameters, and A/B testing to optimize performance.

• Stay GDPR Compliant: Use cookie consent tools to protect your site legally.

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Final Thoughts

For bloggers in Germany, France, and the UK, relying only on AdSense is no longer enough. Alternatives like Ezoic, Mediavine, AdThrive, Adsterra, PropellerAds, and RevContent can deliver higher CPC rates, flexible ad formats, and stronger European advertiser demand.

The best strategy is to combine multiple networks, focus on high-CPC niches, and optimize your ad placements for maximum engagement. By diversifying, you can significantly boost revenue and reduce dependency on Google AdSense. Read More