United States vs UK Ad Networks: Which Delivers the Highest RPM

Introduction

When it comes to blog monetization, few questions matter more than “Which ad network pays better?” For publishers and bloggers targeting Tier-1 countries like the United States and the United Kingdom, the choice of ad networks can determine whether they earn $5 RPM or $50 RPM.

Both the US and UK markets are extremely lucrative, but there are key differences in advertiser demand, CPC rates, RPM averages, and audience behavior. This guide will compare the best ad networks for US and UK bloggers, highlighting where you can maximize revenue in 2025 and beyond.

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Why RPM Matters for Bloggers

RPM (Revenue per 1000 impressions) is a critical metric for bloggers:

• Higher RPM = More Money – Even a $5 increase in RPM can add thousands to annual income.

• Tier-1 Traffic Advantage – Advertisers pay premium rates for US & UK audiences.

• Niche-Specific Variations – Finance, insurance, health, and technology see the highest CPCs.

For example, a blog with 100,000 US monthly views at a $25 RPM earns $2,500/month, while the same traffic at $10 RPM earns just $1,000/month.

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United States Ad Market Overview

The United States is the world’s largest online advertising market, with billions spent each year on digital campaigns.

Key Features of the US Ad Market:

• Highest CPC globally ($1–$20 depending on niche).

• Premium RPM ranges ($15–$50+ for quality blogs).

• Strong advertiser budgets in finance, health, SaaS, and e-commerce.

• Strong affiliate market (Amazon, ClickBank, ShareASale).

Best Performing Niches in the US:

• Finance & Insurance

• Health & Fitness

• Technology & SaaS

• Legal & Education

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UK Ad Market Overview

The United Kingdom has a smaller ad market compared to the US, but it is still a Tier-1 region with premium rates.

Key Features of the UK Ad Market:

• CPC slightly lower than the US ($0.50–$15 depending on niche).

• RPM averages $10–$35 for quality blogs.

• Strong markets in e-commerce, lifestyle, and travel.

• Affiliate potential in fashion, online shopping, and finance.

Best Performing Niches in the UK:

• E-commerce & Retail

• Travel & Tourism

• Finance & Banking

• Lifestyle & Parenting

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Comparing US vs UK RPM Potential

Factor	United States	United Kingdom
Avg CPC Range	$1–$20+	$0.50–$15
Avg RPM Range	$15–$50+	$10–$35
Top Niches	Finance, Tech, SaaS	Travel, Lifestyle, E-commerce
Ad Network Demand	Extremely High	High but slightly lower
Affiliate Conversions	Higher (Amazon, SaaS)	Strong (Retail, Travel)

Verdict:

• US blogs earn the highest RPMs overall, especially in finance and SaaS niches.

• UK blogs perform well in lifestyle, e-commerce, and travel, but RPMs are generally lower than US blogs.

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Best Ad Networks for US Bloggers

1. Mediavine

• Requirement: 50,000 sessions/month

• Avg RPM in US: $20–$50+

• Best Niches: Lifestyle, food, parenting

2. AdThrive

• Requirement: 100,000 pageviews/month

• Avg RPM in US: $25–$60+

• Best Niches: Finance, tech, health

3. Ezoic

• Requirement: 10,000 views/month

• Avg RPM in US: $15–$40

• Best Niches: General blogs with Tier-1 traffic

4. Amazon Associates + Amazon Ads

• Requirement: None

• Avg RPM in US: $15–$40 (depends on conversions)

• Best Niches: Product reviews, e-commerce

5. Media.net

• Requirement: English content

• Avg RPM in US: $10–$25

• Best Niches: Finance, B2B

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Best Ad Networks for UK Bloggers

1. Mediavine

• Avg RPM in UK: $12–$35

• Best Niches: Travel, lifestyle

2. Ezoic

• Avg RPM in UK: $8–$30

• Best Niches: Mixed audiences, growing blogs

3. SheMedia

• Avg RPM in UK: $10–$25

• Best Niches: Parenting, women’s lifestyle

4. Media.net

• Avg RPM in UK: $8–$20

• Best Niches: Finance, education

5. PropellerAds / AdMaven

• Avg RPM in UK: $5–$15

• Best Niches: Global + UK hybrid traffic

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US vs UK Ad Networks: Performance by Niche

Niche	Best for US (Avg RPM)	Best for UK (Avg RPM)
Finance	AdThrive ($30–$60+)	Media.net ($10–$25)
Lifestyle	Mediavine ($20–$40)	Mediavine ($12–$30)
Tech/SaaS	AdThrive ($25–$55)	Ezoic ($10–$25)
Travel	Ezoic ($15–$30)	Mediavine ($15–$35)
E-commerce	Amazon Ads ($15–$40)	Amazon Ads ($10–$30)

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Tips to Maximize RPM in the US & UK

1. Target High CPC Keywords – Use Google Keyword Planner to find CPC terms in finance, health, and tech.

2. Diversify Networks – Combine Ezoic + Amazon + Affiliate offers.

3. Use Video Ads – Video CPMs are 2–3x higher than display.

4. Optimize for Mobile – 70%+ of Tier-1 traffic comes from mobile.

5. Split-Test Networks – Test different ad networks to find the best RPM.

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Case Study: RPM Difference

• US Finance Blog with 100,000 pageviews:

  • AdThrive RPM = $50 → $5,000/month

• UK Travel Blog with 100,000 pageviews:

  • Mediavine RPM = $25 → $2,500/month

Even with the same traffic volume, US traffic earns more because of advertiser demand.

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Conclusion

So, United States vs United Kingdom Ad Networks: Which delivers the highest RPM?

• The United States leads with the highest CPC and RPM, making it the most profitable market for bloggers in niches like finance, tech, and SaaS.

• The UK is still highly valuable, especially for travel, lifestyle, and e-commerce blogs, but earnings per visitor are generally lower than in the US.

If your blog attracts both US and UK audiences, you’re in a strong position to leverage Mediavine, AdThrive, and Ezoic for maximum monetization. Read More