How to Combine Adsterra with Google AdSense for Higher Total RPM

When it comes to website monetization, most publishers only think of Google AdSense as the primary ad network. While AdSense is undoubtedly one of the best platforms for displaying contextual ads, relying on a single source of revenue often limits your overall RPM (Revenue Per Mille). This is where Adsterra comes into play. By combining Adsterra with Google AdSense, you can maximize your ad revenue, diversify monetization channels, and ensure better earning potential across various traffic segments.

In this article, we will cover the exact strategies you can use to integrate Adsterra with AdSense without violating Google’s policies, while ensuring higher overall RPM.

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What is RPM and Why Does It Matter?

RPM (Revenue Per 1000 Impressions) is a critical metric that shows how much you earn per 1,000 ad impressions. Higher RPM means better monetization efficiency.

• AdSense RPM depends on factors like niche, CPC rates, audience location, and ad placement.

• Adsterra RPM varies with ad formats such as popunder, social bar, push ads, and native ads.

By combining both platforms, you can increase your total RPM since they complement each other’s strengths.

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Why Use AdSense + Adsterra Together?

1. Revenue Diversification – Avoid relying on a single source of income.

2. Monetize Global Traffic – AdSense performs well in Tier-1 countries, while Adsterra helps maximize Tier-2 and Tier-3 traffic.

3. Fill Rate Optimization – Adsterra can backfill impressions where AdSense ads don’t appear.

4. Additional Ad Formats – While AdSense focuses on contextual ads, Adsterra offers unique formats like popunders and social bars that don’t directly compete with AdSense.

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How to Safely Combine AdSense with Adsterra

Google is strict about third-party ad placements, so you must implement Adsterra carefully. Below are proven strategies:

1. Use Non-Intrusive Formats

AdSense does not allow overlapping ads. Choose Adsterra formats that don’t interfere with AdSense banners:

• Social Bar Ads (small, interactive elements at the bottom/top).

• Native Ads (blend with content but keep them separate from AdSense units).

• Direct Link Ads (monetize specific buttons or links).

2. Add Adsterra Popunders Strategically

Popunder ads from Adsterra do not conflict with AdSense since they open in a separate tab. Limit frequency to maintain user experience.

3. Geo-Targeting for Tier-2 and Tier-3 Traffic

If your site receives mixed traffic:

• AdSense for Tier-1 traffic (US, UK, Canada, Australia, Germany, etc.).

• Adsterra for Tier-2 and Tier-3 countries (India, Nigeria, Indonesia, Bangladesh, Vietnam, etc.), where AdSense CPC is low.

4. Split Testing and Optimization

Track your eCPM and CTR from both networks. If Adsterra outperforms AdSense in a specific geo, prioritize it for that audience.

5. Implement Frequency Caps

Avoid showing too many ads per session. Use Adsterra’s frequency capping feature to limit the number of times a pop-up or push notification is shown.

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Best Niches for AdSense + Adsterra

Certain niches perform better when combining AdSense with Adsterra:

• Technology Blogs (tutorials, software, VPN, hosting).

• Entertainment & Streaming (movies, music, games).

• Finance & Investment (cryptocurrency, forex, insurance).

• Health & Fitness (diet, supplements, wellness).

• Lifestyle & Travel (travel deals, e-commerce, shopping).

These niches not only drive high CPC on AdSense but also attract advertisers on Adsterra.

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Case Study: Boosting RPM with Dual Monetization

Let’s assume your site gets 100,000 monthly page views.

• With AdSense alone, you might earn an RPM of $2.50 (=$250).

• With AdSense + Adsterra, AdSense may still bring $250, while Adsterra adds another $100–$200, depending on geo distribution.

This increases your total RPM to $3.50–$4.00, giving you a 40–60% revenue boost.

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Common Mistakes to Avoid

• Ad Overload – Too many ads reduce user experience and SEO ranking.

• Overlap Violations – Never place Adsterra ads too close to AdSense banners.

• Ignoring Mobile Optimization – Use responsive formats because most traffic is mobile.

• Not Tracking Performance – Always analyze reports from both platforms.

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Final Thoughts

Combining Adsterra with Google AdSense is one of the smartest strategies for website owners who want to maximize RPM and ad revenue. The key is to use non-intrusive Adsterra formats, optimize based on geo-locations, and maintain a balance between user experience and monetization.

If you rely solely on AdSense, you might be leaving money on the table. By strategically adding Adsterra, you unlock hidden revenue potential and ensure better monetization across all traffic sources. Read More