Europe-Focused Ad Networks Offering Highest CPMs (2025 Buyer’s Guide)

In 2025, European bloggers, publishers, and content creators will be in one of the most profitable digital markets worldwide. With Tier-1 traffic coming from Germany, France, the UK, Scandinavia, and the Netherlands, advertisers are paying some of the highest CPM rates globally. For bloggers and publishers, this means one thing: choosing the right Europe-focused ad networks can significantly boost revenue.

This buyer’s guide compares the top-paying ad networks offering the highest CPMs in 2025—specifically for European traffic. Whether you run a blog, a news site, or a niche publication, this detailed analysis will help you maximize CPM, CPC, and RPM.

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Why European Traffic Commands Higher CPMs

European markets have unique advantages that make advertisers bid higher for impressions:

1. Tier-1 Purchasing Power – Consumers in Germany, the UK, France, and Scandinavia have strong buying power.

2. Premium Niches – Finance, SaaS, health, law, and travel are booming sectors with high CPC keywords.

3. Regulatory Trust (GDPR) – GDPR compliance ensures higher-quality ads, which increases CPM.

4. Brand-First Market – European advertisers invest heavily in brand-safe environments like premium blogs.

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CPM vs CPC vs RPM – Which Matters Most?

• CPC (Cost per Click): Payment per ad click.

• CPM (Cost per Mille): Payment per 1,000 ad impressions.

• RPM (Revenue per Mille): Publisher’s actual revenue per 1,000 pageviews.

For European bloggers in 2025, CPM-focused networks often pay more consistently than CPC-only platforms like AdSense. Choosing networks that specialize in high CPM bids leads to stable and scalable income.

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Europe-Focused Ad Networks with Highest CPMs (2025)

Here’s a breakdown of the best ad networks for European publishers, ranked by average CPM and niche performance.

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1. Google AdSense & AdX

Still the most widely used platform, AdSense is reliable—but Ad Exchange (AdX) offers even higher CPMs for premium publishers.

• Average CPM in Europe: €5–€12

• Best Niches: Finance, SaaS, education, tech

• Traffic Requirement: None for AdSense; high for AdX

• Strength: Global advertiser pool, strong fill rates

• Weakness: Strict policies, bans for violations

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2. Ezoic

Ezoic leverages AI-driven optimization to maximize CPM across placements. It’s one of the top choices for European publishers in 2025.

• Average CPM in Europe: €10–€25

• Best Niches: Technology, finance, SaaS, health

• Traffic Requirement: 10K+ visits/month (Access Now available)

• Strength: Connects to Google AdX, header bidding built-in

• Weakness: Learning curve for setup

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3. Mediavine

Mediavine is a premium ad network with some of the highest CPMs for lifestyle, food, and travel bloggers in Europe.

• Average CPM in Europe: €20–€35

• Best Niches: Food, travel, parenting, lifestyle

• Traffic Requirement: 50K sessions/month

• Strength: Premium advertisers, strong EU demand

• Weakness: High entry barrier

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4. Raptive (formerly AdThrive)

For large European publishers, Raptive offers elite-level CPM rates.

• Average CPM in Europe: €25–€40

• Best Niches: Finance, law, tech, health

• Traffic Requirement: 100K+ pageviews/month

• Strength: Highest CPMs in the industry

• Weakness: Strict entry requirements

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5. Adsterra

Adsterra excels at social traffic monetization (Facebook, TikTok, Telegram) and pays competitive CPM rates across Europe.

• Average CPM in Europe: €6–€15

• Best Niches: Gaming, downloads, VPN, entertainment

• Traffic Requirement: Easy approval

• Strength: Social Bar ads and Smartlinks work well with mobile traffic

• Weakness: Pop-ups may affect UX

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6. PropellerAds

Known for push notifications and native ads, PropellerAds monetizes European traffic with solid CPMs.

• Average CPM in Europe: €5–€12

• Best Niches: Gaming, crypto, VPN, e-commerce

• Traffic Requirement: Easy approval

• Strength: Great for non-Google niches

• Weakness: Lower CPM for brand-sensitive blogs

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7. Criteo

A European programmatic advertising giant, Criteo, specializes in retargeting campaigns, offering high CPMs for shopping and travel blogs.

• Average CPM in Europe: €12–€20

• Best Niches: E-commerce, travel, SaaS

• Traffic Requirement: Medium to large publishers

• Strength: Strong European advertiser demand

• Weakness: Less suited for small blogs

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8. Outbrain & Taboola

The leaders in native advertising are still strong choices for European publishers in 2025.

• Average CPM in Europe: €8–€18

• Best Niches: News, politics, sports, entertainment

• Traffic Requirement: 50K+ monthly visits

• Strength: Excellent for high-traffic blogs

• Weakness: Needs scale to perform well

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9. Revcontent

Revcontent offers premium native ads and outperforms Taboola/Outbrain for many mid-size European blogs.

• Average CPM in Europe: €12–€22

• Best Niches: Tech, lifestyle, education

• Traffic Requirement: Medium traffic

• Strength: Flexible ad placements, high CPM

• Weakness: Less effective for ultra-small blogs

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10. SHE Media Partner Network

Focused on female audiences, SHE Media performs strongly in Europe with high CPM lifestyle ads.

• Average CPM in Europe: €15–€25

• Best Niches: Parenting, fashion, health, lifestyle

• Traffic Requirement: 20K+ monthly visits

• Strength: Strong brand partnerships in the US + EU

• Weakness: Limited audience type

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Comparison Table: Europe-Focused Ad Networks (2025)

Ad Network	Avg CPM (Europe)	Best Niches	Entry Requirement	Key Strengths
Google AdSense	€5–€12	General, tech	Easy	Stable, huge advertiser base
Ezoic	€10–€25	SaaS, finance, tech	10K+ visits	AI optimization, AdX access
Mediavine	€20–€35	Food, lifestyle	50K sessions	Premium lifestyle ads
Raptive	€25–€40	Finance, tech	100K pageviews	Elite payouts, premium brands
Adsterra	€6–€15	Gaming, VPN	Easy	Social-friendly formats
PropellerAds	€5–€12	Crypto, gaming	Easy	Push ads, flexible targeting
Criteo	€12–€20	E-commerce, travel	Medium+	Retargeting, EU demand
Taboola/Outbrain	€8–€18	News, sports	50K+	Native ads, brand partnerships
Revcontent	€12–€22	Tech, lifestyle	Medium+	High CPM for mid-size blogs
SHE Media	€15–€25	Parenting, lifestyle	20K+	Female-focused monetization

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Best High-CPM Niches in Europe (2025)

1. Finance & Banking – CPC €3–€12

2. Insurance & Legal – CPC €4–€15

3. SaaS & B2B Software – CPC €2–€10

4. Health & Wellness – CPC €2–€6

5. Travel & Tourism – CPC €1–€5

If your blog targets these industries, you can expect CPM rates far above the global average.

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Strategies to Maximize CPM in 2025

• Use Header Bidding → Prebid.js or Ezoic mediation boosts CPM by adding competition.

• Focus on Organic Traffic → European Google traffic delivers the highest-paying impressions.

• Optimize Mobile Ads → Over 70% of European users browse via smartphones.

• Mix Monetization Models → Blend CPM networks with affiliates for hybrid income.

• Ensure GDPR Compliance → Use a Consent Management Platform (CMP) for long-term trust.

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Final Thoughts

European publishers in 2025 have more opportunities than ever to earn high CPMs.

• Small blogs should begin with AdSense or Adsterra.

• Growing publishers can jump to Ezoic or Mediavine for higher CPM.

• Large blogs should target Raptive, Criteo, or native ad giants for maximum revenue.

The future of monetization is bright for European bloggers—those who optimize for high-CPM networks while maintaining quality content and GDPR compliance will build long-term income streams. Read More